The Other Guy Blinked: How Pepsi Won the Cola Wars

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Biography & Autobiography - Business & Finance
The Other Guy Blinked: How Pepsi Won...

The Other Guy Blinked: How Pepsi Won the Cola Wars

Roger Enrico, Jesse Kornbluth

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The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.

الفئات:

Biography & Autobiography - Business & Finance

عام:

1986

الإصدار:

Hardcover

الناشر:

Bantam

اللغة:

english

الصفحات:

280

ISBN 10:

0553051776

ISBN 13:

9780553051773

ملف:

PDF, 31.65 MB

IPFS:

,

english, 1986

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